The Dark Age of the Leather Goods Market

Issuing time:2024-07-08 13:51

From 1998 to 1999, it was a dark era in the domestic leather goods market. As the pace of the era entered the end of 1997, which was supposed to be the peak season for production and sales in the leather goods market, many small and medium-sized enterprises saw a significant reduction in orders. They felt inexplicably calm and composed, and welcomed the spring of 1998. Winter has passed and spring has arrived, and everything is recovering. Will the leather goods market also prosper? Contrary to expectations, the nationwide financial crisis has brought varying degrees of difficulties to all enterprises in the Chinese market, causing many companies across the country to withdraw from the market before the arrival of the new century. Nevertheless, the leather goods market is still filled with talented individuals, and every year, graduates from both new and old enterprises join the ranks of bosses. During the period of 1992-1997, the rapidly growing enterprise still carried a momentum of development and successfully overcame the dark space of the 1998 market. They strategized amidst the sighs of many companies going bankrupt, formulated a series of strategic policies, and launched a battle plan for two-layer leather products. In addition, there are still many European brands continuing to open specialty stores in mainland China, and some powerful enterprises are beginning to purchase the agency rights for overseas leather goods or clothing brands in the Chinese market.


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